Mobile Lions shortlist sees 10 Asian entries make the cut: BBDO Bangkok + Cheil Seoul with 2 each
The Cannes Mobile Lions shortlist was released this morning and Asia has 10 entries from the 123 entries that made the cut.
BBDO Bangkok and Cheil Worldwide Seoul both have two shortlists. DDB Shanghai, Ogilvy & Mather Singapore, Grey Singapore, MRM/McCann Singapore, TBWA Hakuhodo Tokyo and PHD India all have one shortlist each.
BBDO Bangkok’s 2 shortlist are: Thai Road Safety “Helpmet” and LMG Insurance “Safe & Sound Music Player”.
Cheil Worldwide Seoul’s “#BeFearless” campaign for Samsung is shortlisted twice.
DDB Shanghai was shortlisted for Alibaba “Who Art You”.
Ogilvy & Mather Singapore was shortlisted for Allianz “Amateur Play”.
Grey Singapore has another shortlist for their controversial “I Sea” app for Migrant Offshore Aid Station.
MRM/McCann Singapore is shortlisted for Singapore Red Cross “Red Cross Connection”.
TBWA Hakuhodo Tokyo is shortlisted for Tourism Australia’s “Giga Selfie”.
PHD India has made the cut with Active Wheel Detergent “Lo Kar Lo Baat”.
VIEW THE MOBILE SHORTLIST: Mobile Lions Shortlist.xlsx
3 Comments
Maybe you should read Campaign Brief or the papers.
https://www.theguardian.com/technology/2016/jun/21/refugee-rescue-i-sea-app-pulled-app-store-outed-as-fake
Watch the I sea case study video. They are not being honest and upfront out being in a testing phase. They are positioning it as a working App. Also apps in testing are not accepted into the app store – so someone had to lie to Apple to get it there as well.
ISea is done….it won’t get any more awards.
Thanks to grey’s PR skills, the whole worlds knows what it really is now.