J Walter Thompson India develops a blood banking app for the Indian Red Cross Society
June 10 2016, 12:46 pm | | 4 Comments
WHO has recorded an annual shortage of over 3 million units of Blood in India. Every 2 seconds someone in India needs blood while less than 1% of the population donates blood. Any excuse will do to avoid donating blood while 90% of Death in Road Accidents occurs due to Loss of Blood or Lack of Blood Donors. J Walter Thompson India realized that the biggest barrier to Blood Donation was the word ‘Donation’. Simple Solution: Replace Donation with Savings. Shift the needle to make the donor the receiver.
4 Comments
Nice idea
Hope it’s not scam
But that case study is way too long JWT.
This is blood’y scam. But no one will know.
Our man is a master of crafting case study videos.
This isn’t a scam. You can download the app and Save Your Blood at any Red Cross Blood Banks. I have saved my blood.
what is app name we have to search in Google Playstore