Clear Channel Play’s ‘See The True Me’ campaign celebrates the abilities of people with disabilities

National Council of Social Service (NCSS) collaborates with Clear Channel Singapore, Mediacom and WILD to launch a meaningful digital out of home campaign for “See The True Me” on Clear Channel Play digital network.

“See The True Me” aims to change the mind set of Singaporeans towards persons with disabilities – recognising them as individuals for their abilities and strengths, enabling them to lead a more fulfilling life.

The interactive campaign features Wanyi, a young lady who has Down Syndrome, calling out to commuters for a high five. When a high five is given, Wanyi introduces herself, “Hi, I’m Wanyi. I love fashion and I can dance really well!” She starts swaying to the music as this message flashes on the screen, “Let’s see persons with disabilities for who they truly are.” Together, we can build a more inclusive Singapore. SEE THE TRUE ME”. The video ends with the website allowing commuters to learn more.

“We are very pleased with Clear Channel’s interactive platform which allows members of the public to show their support for our campaign and interact with Wanyi who has Down syndrome. We hope Singaporeans will look beyond her disability and see persons with disabilities for who they truly are”, said Pearlyn Tseng, Director, Corporate Communications, NCSS

“An inspirational piece, the campaign showcases emotional content that is meaningful and resonates with an individual. NCSS wanted its audience to feel and connect with Wanyi, removing barriers and correcting common misperceptions with persons with disabilities. Our medium helped to connect them and deliver these authentic messages that support positivity and empowerment that we can help make a change. The ads are spanned across the island on our bus shelters along with interactive digital panels, achieving both reach and engagement, which are both imperative for the social awareness campaign,” added Amanda Woo, Head of Marketing, Clear Channel Singapore.

Creative Agency: WILD Advertising

Media Agency: GroupM media agency-Mediacom