Cirkus re-designs characters for Paddle Pop’s latest global campaign via MullenLowe Indonesia
Just before Christmas 2015, Mullen Lowe Indonesia approached Cirkus to be involved in Unilever’s brand new global campaign for Paddle Pop.
The work included the re-design of existing characters. Cirkus’ animation director Romain Borrel led a team of illustrators and 3D modellers to come up with a fresh new look for Max, Leena, Higga, Twitch and Spike, and transform them to suit a 21st century pre-teen market; giving them distinct personalities to be used on packaging as well as on all animated content.
Along with a young Boy and Girl, they feature in the two spots executed by Cirkus, Duo Pops: Flying Fox and Twister: Higga’s Lab. In both spots, Max the Lion and the Boy show viewers just how fun the Paddle Pop ice creams can be.
Cirkus also produced a bit of live action for the campaign – this was shot on location in central Auckland’s Albert Park with a fantastic Kiwi crew, and used as consumption shots for a version of both films.
The various versions are currently airing in Turkey, Germany and Spain, with many other markets to come.
Agency: Mullen Lowe Indonesia
Chief Client Officer: Yusdina Fibriyanti
Account Executive: Rekha Hamdilla
Jr. Account Executive: Aryo Wibisono
Account Manager: Rachman Gunawan
AV Group Head: Hesti Prihantini
Executive Creative Director: Firman Halim
PM Group Head: Farida Listiani
Creative / Twister, Mini Milk, Mini Twister –
Art Director: Putri Lucianne
Senior Copywriter: Ratri Ninditya
Senior Art Director: Kesumanjati Galuh
Creative / Duo Pops –
Creative Art Director: Ratna Puspitasari
Senior Art Director: Aldi Lantip
Copywriter: Windy Andina
Client: Unilever Asia Pacific
Production: Cirkus
Animation Director: Romain Borrel
Character Design: Anna Lee, Cecile Carre
Environment Design: Nicolas Loudot, Anna Lee, Guitty Mojabi
Storyboard & 2D Animatic: Rebecca Tan
Rigging: Richard Maegaki, Sagar Lonkar
3D Modelling, Texturing & Rendering: Chris Lyne, James Turnbull, Matthew Tan, Mahesh Dammoju, Stevan Petrovic, Ashita Mistry, Jonathan Paccou, Remy Dupont, Livio Rajh, Carlos Elizalde, Luis Guzman, Sai Krishna Peri
Animation: Joon Seok Yoon, Shuo Liu, Ty Jepsen, Karl Davis, James Fitzgerald, John Ram, Stanley Palmer, Bruno Etchepare, Mauricio Ruiz, Brenda Casillas
Fluid Simulation: Chris Lyne, James Turnbull
Animation Producer: Puteri Raja Ariff
Live Action Co-Director: Christian Greet
Live Action Producer: Felicia Brunsting
Head of Production: Viktoria Fortune
Executive Producer: Marko Klijn
Audio: Marshall Smith & Tom Fox ex The Sound Room