Advantage Indonesia launches new soul deep brand campaign for Wardah cosmetics
Wardah, one of Indonesia’s leading cosmetic brands, has worked with Advantage on a new positioning for its brand communication since the middle of last year, based on its quality, philosophy and halal products. Beauty is not just skin deep, it comes from the heart. After “halal from the start” at the beginning of this year, here’s “soul deep”, a beautiful piece of communication launched during Ramadhan.”
Credits – Executive Creative Director: Pascal Hierholz. Group Head Copywriter: Bagus Paramarta. Group Head Art Director: Sarwanto. Group Account Director: Margie Bangun. Account Director: Etta Sulistiawati. Account Executive: Clara Meilina. Strategy: Sushoban Mukerjee. Client Service Director: Thayalan Bartlett. Agency Producer: Endah Juliastuti. Film Production: Visual Farm. Director: Helmi Lingga. Film Producer: Sari Nirmolo/Nanik Taufiq. Cinematographer: Teoh Gay Hian. Editor: Darren (offline)/Adi (online). Sound Production: POP Audio Post | Musician: Putra.