ZOO Group develops the theme for Singapore Media Awards: “Disrupt or Be Disrupted”

This year, the Singapore Media Awards (SMA) will celebrate the works of agencies, which have been successful at sparking off and harnessing creative disruption in a rapidly evolving media landscape.

The SMA, now in its twelfth year, appointed ZOO group Singapore to conceptualize, design and implement this year’s awards campaign, with the theme “Disrupt or Be Disrupted”.

“Technology has set in motion a whirlwind of disruption which cannot be undone, drastically changing even the very definition of media” said Shirley Tay, managing director and founding partner of ZOO group Singapore. “As agencies, we must act fast, be bold, embrace innovation, and think unconventionally in a disruptive world. It is definitely easier said than done. We hope that through this year’s theme, we can encourage everyone to embrace disruption in a positive way.”

“This year’s Singapore Media Awards aims to elevate the stature of the media industry by calling upon the very best in our sector to lead the way and break new ground into how we reach, engage and connect with audiences in this age of disruption, regardless of channels and platforms” said Chloe Neo, Chairperson for SMA 2016.

SMA will be introducing three additional awards categories – Best Use of Data and Best Use of Video, to recognize the evolution of consumption and also the expanding contribution and roles of media agencies beyond media communications. The third award falls under the Special Awards category – Highest Equity Generating Brand Award, jointly given to both the agency and client for their contribution in building and strengthening a strong brand equity leveraging the smart use of media.

The call for entries opens today (May 11, 2016), and winners will be recognized at an awards dinner ceremony on August 25, 2016. For more information on SMA 2016 visit here.