Singapore based design consultancy Consulus joins forces with Roop in Bangladesh
Singapore based design consultancy Consulus has entered into a partnership with Roop – an integrated advertising agency in Bangladesh – to help brands their build capacity for scalability and innovation as well as help them expand overseas.
Consulus returned to Bangladesh in March when it signed a historic partnership agreement with its new partner, Roop. Consulus began the friendship with Bangladesh in 2012 after the World Marketing Summit and formed strong friendships with the talented youth of the country.
Roop was founded 25 years ago. Roop has helped hundreds of Bangladeshi firms gain a competitive edge by creating unique brand experiences for them. The partnership will see Roop adopt the Consulus Method of Business Design to help Bangladeshi companies transform so as to innovate and expand overseas.
The partnership was sealed at the National Design Centre with Jeffrey Ho, the Executive Director of the DesignSingapore Council, gracing the occasion as the Guest-of-Honour.
This agreement culminated at the end of a three-day visit by representatives from Roop, including its CEO Yusuf Hasan and MD of Suvastu, Nazmul Khan. The three days were packed with lively discussions on culture, history and the future of Bangladesh. The party from Bangladesh made a number of visits to Consulus’ clients to learn about the Consulus method of innovation through business design.
During the visits, the friends from Bangladesh had the opportunity of witnessing Consulus’ methodologies being employed in various companies operating in diverse industries from garment, interior furnishing, healthcare and urban planning. They met staff who were trained in Consulus Methods, as well as senior executives during the visits and were enlightened on the impact of Consulus’ work in shaping these firms.
“Bangladesh is a very prospective country that is rising very fast. Although small and medium companies (SMCs) and the middle-class market are growing very fast, SMC’s do face problems with scaling up in terms of design improvement, customer service, and in other business development areas. In this respect, I think all Bangladeshi companies will benefit from this partnership,” said Nazmul Haq, MD Suvastu Development Ltd
Consulus is excited in continuing its adventure into Bangladesh as it embarks on this partnership with Roop. Having reviewed and transformed companies in 18 cities in the Asia-Pacific over more than a decade, Consulus believes that this partnership could not have come at a better time with the booming economy in Bangladesh and its business leaders seeking to emulate successful models of growth.