One Show reveals second round of winners with Grey Singapore + Dentsu Tokyo picking up Gold
The One Club has announced the winners for the 43rd Annual One Show Awards, hosted by US actress. There were 248 Pencils awarded in Film, Interactive, Cross-Platform, IP, Mobile, Social, UX/UI and Radio at Cipriani Wall Street in New York City (556 overall).
Asia has scored two Gold Pencils, three Silver Pencils and five Bronze Pencils. Grey Singpaore picks up a Gold pencil for Talwar Trader’s “Life Saving Dot” and Dentsu Tokyo the other Gold for Toyota’s “Open Road Project”, which also received a Bronze Pencil.
Silver winners are Blue Digital Beijing for Baidu’s “See You again, Kathmandu”, TBWA Shanghai for Baobeihujia’s “Search for Free Wifi Search for Missing Children”, Rock’n Roll Japan for Sagami Rubber Industries’ “Act of Love” and Cheil Hong Kong for “Missing Child Lock Screens” for Save the Children.
Bronze winners are Wieden+Kennedy Shanghai for Nike China’s “2015 Nike JDI Shanghai City Attack – The Unstoppable and Cheil Worldwide Seoul for KT’s “Live Saving TV”. BBDO Bangkok won two Bronze Pencils one for Duang Prateep Foundations “Motorepellant” and the other for Samsung’s “Memory Recaller”.
REI’s #OptOutside campaign has won Best of Show.
Says Kevin Swanepoel, CEO, The One Club: “Not only is REI’s #OptOutside brilliant in its simplicity, it’s also sophisticated in its execution, requiring the concerted effort of multiple agencies managing a lot of moving parts, including advertising, social, interactive, PR and experiential – all while remaining true to the brand.”
The Martin Agency’s work with long-standing client GEICO played a large hand in three special awards, including Agency of the Year, Client of the Year and the inaugural Penta Pencil, which recognizes a productive creative relationship between agency and client over a five-year period.
Says Joe Alexander, CCO, The Martin Agency: “Winning Agency of the Year is huge, but I’m most proud of the Penta. Doing great work that brings great results consistently year after year is tough to do. Like Warren Buffet has said, ‘When I count my blessings at night, I count GEICO twice.’ We couldn’t agree more, Mr. Buffett.”
Wieden + Kennedy also took home a Penta Pencil for its transformative work with Old Spice.
BBDO won Network of the Year for the second year in a row, with eight different agencies winning Gold Pencils, including Best in Radio (Sancho BBDO in Bogotá) and the first Gold Pencil win from Russia (BBDO Russia Group).
Says David Lubars, CCO, BBDO Worldwide: “Being Network of the Year at the One Show is amazing and humbling. Thanks to our clients around the world for demanding our best.”
WPP won Creative Holding Company of the Year, with marquee networks Ogilvy (runner-up for Network of the Year), Grey, AKQA and JWT contributing copiously to the winning Pencil count.
The following is a joint statement from Martin Sorrell, WPP CEO, and John O’Keeffe, WPP Worldwide creative director: “We are delighted that The One Show judges have recognized WPP as the 2016 Creative Holding Company of the Year. This award is especially satisfying, reflecting as it does the creativity of WPP’s companies across disciplines: advertising, design, digital, public relations, interactive and branded entertainment. Congratulations and thanks must go to all of our agencies who excelled in the competition. We first won this award in 2013 and, with the help of our agency colleagues, hope to repeat the achievement next year.”
The following are the Best in Discipline winners:
Film: “Shoplifters” for Harvey Nichols by “adam&eveDDB / London + Blink / London + Zenith Optimedia / London + The Mill / London
Interactive: “Call Brussels” for visit.brussels by “Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels +White / Brussels
Cross-Platform: “#OptOutside” for REI by “Venables Bell & Partners / San Francisco + Tool of North America / Santa Monica + North Kingdom / Los Angeles + Edelman / San Francisco
Intellectual Property: “Funtastic Hand” for Cirec Foundation by “Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Social: “Taco Emoji Engine” for Taco Bell by Deutsch / Los Angeles
Mobile: “The world addressed” for what3words by what3words / London
UX/UI: “Make Up Genius” for L’Oréal Paris by “McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Radio: “Learning on the way” for ADN by Sancho BBDO / Bogota