Ogilvy & Mather Hong Kong brings KFC's "Finger Lickin' Good" to life with edible nail polishes

KFC WOMAN.jpgKFC MAN.jpgOgilvy & Mather is pushing the boundaries of creativity with the launch of two edible nail polishes for KFC Hong Kong. The new product brings the tagline, "Finger Lickin' Good" to life in an unexpected new way that surprises and intrigues consumers.

Working with food technologists at McCormick, the makers of KFC's 11 secret herbs and spices mix, Ogilvy has collaborated with KFC Hong Kong to create two edible nail polish flavours sourced from natural ingredients and based on the brands all-time favourite recipes - Original and Hot & Spicy. To use, consumers' simply apply and dry like regular nail polish, and then lick - again and again and again.

VIEW THE MUSIC VIDEO
KFC GROUP.jpgKFC video1.jpgPackaged in a designer bottle and box, the product has been teased online for the last two weeks on social media platforms, including Facebook and Youtube ahead of an exclusive launch and tasting being held tonight. An online music video has also been released asking Hong Kongers to choose the best flavour to go into mass production.

Commenting on the product launch, John Koay, Creative Director, Ogilvy & Mather, said, "The recipe for our edible nail polish is unique and was specifically designed to hold the flavour, but to also dry with a glossy coat similar to normal nail polish. This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong."

Credits -
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Art Director: Elaine Li
Copywriters: Buji Ng, Kerwin Choy
Vice President Asia-Pacific: Soames Hines
General Manager: Gladys Wong
Business Director: Penny Chow
Associate Account Directors: Janice Ho, Sincere Ng
Account Executive: Stella Fung
Senior Producer: Mikyung Kim
Producer: Jayden Wong
Managing Director - Social: Jason Fashade
Senior Strategist: Michael Wong
Community Manager: Pammy Li
PR Senior Associate Michel Wong
PR Senior Consultant: Corwin Wong
Design agency: Brand Union
Creative Director: Andy Reynolds
Designer: Kitty Chan
Production Company: Mutual Workshop
Director: Helen Clemens
Producer: Cyrus Lai
Photographer: Kimhoo So

Composer: Lindsay Jehan
Music Company: Song Zu

1 Comments

Busy Bees said:

Ogilvy HK are really cranking out the work lately.
But I prefer the previous shark fin soup and photo library campaigns to this one which is a bit flimsy.

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