Naina Shewakramani appointed as regional media director Asia for Red Fuse Communications HK

Red Fuse Hong Kong has appointed Naina Shewakramani to Regional Media Director for Asia. Red Fuse Communications is a WPP full-service integrated agency dedicated to serving all of Colgate-Palmolive’s brands worldwide.

Shewakramani (pictured) joined Red Fuse Hong Kong from Red Fuse in Mumbai and since arriving has been instrumental in driving Colgate’s media capabilities across the Asia region. She was crucial in leading Red Fuse’s first ever pan regional content partnership with Fox for Colgate Total. She also helped establish programmatic capabilities with the Red Fuse Trade Desk, and has implemented the principles of communications planning across our network. Having worked previously in account services for creative teams in Mumbai, Shewakramani’s integrated background mean that she has truly excelled at WPP’s full service offering for Colgate Palmolive.

Charlie Newbery, Red Fuse’s Regional Head of Media for Asia said, “Naina has been crucial to our efforts to improve and enhance the collaboration of our teams here in Asia. Being in a horizontal or full service agency, we’re seeing the value of recruiting people who have spent time on both sides of the fence that separates media and creative disciplines. Colgate Palmolive have challenged us for more innovation this year, and we need people like Naina on the team to deliver.”