Fred & Farid Shanghai and Sea Shepherd shine the spotlight on plastic pollution with a trashpool

TRASHPOOL_PR_WITH_TITLE.jpgPlastic pollution is recognized as a massive, global environmental issue, responsible for the deaths of over a million marine animals each year. It is a danger to all marine life including birds, sharks, turtles and marine mammals, causing injury and death through drowning, entanglement, or starvation following ingestion. It is also a danger to human life.

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Trashpool 2.jpgTo commemorate Earth Day on April 22, 2016, Sea Shepherd Global teamed-up with Shanghai-based creative agency,  Fred & Farid Shanghai, to shine a spotlight on the massive issue of plastic pollution in our oceans.

Fred & Farid Shanghai and Sea Shepherd have produced a short film that captures the reactions of swimmers at a public pool that has been filled with plastic pollution.

Sea Shepherd.jpg"Faced with the option of swimming in a pool full of plastic pollution, most people would choose not to enter the water. However, this is not an option extended to the many marine creatures who are forced to live in this kind of pollution everyday," said Sea Shepherd Global CEO, Captain Alex Cornelissen.

"We hope that this video inspires discussion and public debate about the global problem of plastic pollution. Pressure must be placed on governments and corporations to introduce policy changes to stem the tide of this on-going disaster, and to shift their focus to more environmentally sustainable businesses practices, globally," he concluded.

Credits -
Chief Creative Officers: Fred & Farid
Brand Supervisors: Alex Cornelissen, Michelle Mossfield, Nelli Huie
Agency Supervisors: Guillaume Leroux, Solene Marce
Executive Creative Director: Feng Huang
Copywriter: Adrien Goris
Art Directors: Adrien Goris, Issy Zheng
Brand Strategist: Guillaume Leroux
Executive Producer: Karim Naceur
Directors: Patrice Chatelus, William Mazaud
Music Producer: Leo Copet

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