DDB Mudra Group Mumbai and Broken Compass inspire people to take the path less travelled

tripstr.jpgtripstr developed by DDB Mudra Group Mumbai is a Chrome extension that helps you fly to any picture on Flickr and Instagram. The world's full of amazing places. But most people only travel to popular tourist destinations. It's because the current interface for travel bookings encourages this behaviour by only searching flights to a user's pre-decided destination. And by changing the interface, tripstr aims to change this behaviour. It asks you for your travel dates and city of departure, just once after you install it. And after that, turns any geotagged image on Flickr and Instagram into a potential flight search.

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tripstr 2.jpgIt does that by simply finding the location of the image, and then searching for the nearest international airports. You can then directly book your flight, or just add the place to your watchlist and set a price alert to take advantage of price drops. You can also contact Broken Compass to request an itinerary to your location of interest.

tripstr can turn the internet into a huge window display for travel. And can help people discover new destinations and finalise bookings - all through user-generated content.

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