Cannes Contenders: Dentsu Jayme Syfu Manila

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

LoveYourself staynegatHIVe.jpgLove Yourself: StayNegatHIVe
Dentsu Jayme Syfu Philippines

HIV cases in the Philippines have grown to 1,038% in 6 years making it the country with the fastest growing AIDS epidemic in the world. People weren't getting tested and simply ignored the disease. So in 2005, Love Yourself, a small non-profit organization whch offers free HIV testing, brought attention to the issue with the one thing people couldn't ignore online: TYPOS.

The campaign garnered over 50 million impressions and US$500,000 in earned media. Most importantly, Love Yourself reported a 60% rise in the number of people tested, making 2015 the year with the highest HIV testing rate in our history.
Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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