Cannes Contenders: Dentsu India

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

wedding.jpgAlzheimer's
Dentsu India

The concept of Alzheimer's is relatively unknown in India. We wanted to bring attention to this debilitating disease in a unique and innovative way. So, we decided to take a more intelligent route towards awareness for this very serious ailment that afflicts a large percentage of the Indian elderly population. The idea is taken from old photographs we all have laying around the house from the good ol' days. We might remember those days fondly but as Alzheimer's takes over our body and brain, the people in those old photographs become hazy and we start losing our association with them.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.
soccer.jpgcadet.jpg


Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.