Cannes Contenders: DDB Singapore

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

homebyhomesboard.jpgStarHub: Home by Homes
DDB Singapore

StarHub, a home broadband and TV brand, wanted to remind Singaporeans: Singapore isn't just home to the rich and their luxury homes. It is home to every Singaporean - including those less fortunate.

So, for Singapore's 50th National Day, we reimagined Singapore's National Day anthem: "Home". Instead of celebrities, as usual, we got the underprivileged to sing. Instead of featuring world-class homes, we featured Welfare Homes. Instead of recording in a studio, we did it on-location at the Homes. We called our remake "Home by Homes". And we released it the same way a record label would - online, on TV, on radio and in cinemas.
Starhub 2.jpgStarHub: Power to Be
DDB Singapore

Believe in fate? "Forget that" is what StarHub and DDB Singapore are telling you in their newly released commercial for the Women's Tennis Association (WTA) Finals.

This year, StarHub is once again the Official Telecommunications and Broadcast Partner of the WTA Finals Singapore, and they want you to rethink what we are telling young women in schools and at home every day. All by challenging an old favourite - Que Sera Sera, a song about resigning to fate.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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