Cannes Contenders: Colenso BBDO, Auckland

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Brewtroleum (1)-thumb-400x148-190227.jpgDB Export: Brewtroleum
Colenso BBDO, Auckland
What if we created a way that men could save the planet by doing what they always do. What if we could turn a man's favourite pastime; drinking beer, into a selfless act of sustainability. DB Export Brewtroleum is a biofuel made from the yeast leftover after we finish brewing DB Export. That means every sip of DB Export men take, helps to save the planet. After 6 months of painstaking research and testing we took 58,000L of yeast slurry and turned it into 300,000 litres of planet-saving biofuel - enough to open our own flagship petrol station and to supply 62 service stations around the country. Drink DB Export. Save the entire world.
92d13.jpgAnchor Calci+ Milk: X-Ray Casts
Colenso BBDO, Auckland
The Anchor X-Ray Cast is an interactive campaign for kids. A super tough decal for kid's broken bone casts. It shows their actual X-Ray and has a barcode that can be scanned in supermarkets enabling them to get free Anchor Calci+ milk while they heal. Posters and leaflets in A&Es and hospitals spoke directly to the audience offering help when they needed it. All you have to do to turn your cast into an X-Ray Cast is upload your digital x-ray file to our website and fill in the form. If you didn't want to upload your own x-ray, you can choose our existing image. Bespoke vinyl stickers of your actual x-ray are then created and posted back out.

c3a74.jpgPedigree: A Dog's Story
Colenso BBDO, Auckland
In NZ there are over 9,900 dog bites a year with the most likely victims being children aged 5-9 y/o. Over 75% of these incidents happen in the home environment, with a dog that is known to the child. A lot of these incidents happen due to a lack of education around dog safety. However it is the dog that is often blamed and in most cases put down. Created in partnership with dog behaviourists and the Auckland City Council, A Dog's Story is an interactive adventure that teaches children dog safety and how to read dog behaviour.

AI_WEI_WEI-thumb-400x400-213044.jpgAmnesty International Unblocker: World Day Against Cyber Censorship
Colenso BBDO, Auckland
Ad blockers are all about wanting to tailor your online experience, but for some people that online experience is tailored for them, against their will, by their governments. On March 12th, World Day Against Cyber Censorship, we worked with Amnesty International and AdBlock to create 'Unblocker' - a project that turned the media usually blocked by AdBlock into a platform for influencers such as Edward Snowden and Ai Weiwei to share their take on cyber censorship with the world.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.


Lions said:

Some very nice work here.

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