Havas' Socialyse China wins social media business of Beijing Benz Automotive Company

BBAC.gifBeijing Benz Automotive Co. Ltd. (BBAC) has appointed Socialyse, the social media agency of Havas, as their social agency in China.

The agency won the business following a competitive three-way pitch, involving Ogilvy. Havas China, through Socialyse, will be responsible for crafting BBAC's social media strategy for 2016 with the agency's work scope covering management of social platforms, content creation and planning as well as promotion of above and below-the-line campaigns.
Bryan Wang, Managing Director of Socialyse China, said, "Havas and Socialyse are honored to be the social media partner of BBAC and we are convinced that the cooperation will further enhance the brand influence, consolidating Beijing Benz the leadership in high-end automotive industry in China. We are looking forward to developing an engaging social media strategy for the brand by leveraging its existing and new social media assets for Beijing Benz."

BBAC is a Sino-German joint venture corporation co-invested by BAIC Motor Co. Ltd. (BAIC Motor), Daimler AG and Daimler Greater China Ltd. Its business scope ranges from R&D, engine and completed vehicle manufacturing, sales to after-sales service. As a leading worldclass automobile manufacturing enterprise in China, by taking "We Enhance Mobility and Quality of Life" as its mission, BBAC is committed to providing Chinese customers with products and service consistent with Mercedes-Benz global standard.

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