Save the Children launches new global 'Every Last Child' campaign via adam&eveDDB, London

Save_The_Children_Still_04.jpgSave the Children is launching a three-year campaign, to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of who they are or where they live.

The global campaign will be launched with a TV ad created by adam&eveDDB and media planned by 7Stars, which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need.

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Save_The_Children_Still_05.jpgThe film, which breaks today, is shot entirely from behind or from the POV of the aid worker, putting the children as the main focus and shows the lengths that Save the Children will go and the dangers they face down to reach every last child.

Locations include Jordan, Mexico, Bangladesh, Kenya and an Emergency Treatment Centre for Ebola in Sierra Leone - reflecting just some of the countries where Save the Children work on the ground.

The campaign is being launched with a new Save the Children report, Every Last Child, that warns while progress has been made in reaching the world's poorest children, those from discriminated groups are consistently overlooked, despite being the most at risk.

Says Tanya Steele, chief executive, Save the Children: "Our new TV ad, created by adam&eveDDB, kick starts the launch of our three year campaign, Every Last Child, which highlights that millions of the world's poorest children are being denied life-saving services because of who they are and where they live.

"As well as hoping to bring in essential income, we want to engage and attract new audiences with this TV ad, so we've taken quite a fresh, bold and authentic approach to storytelling. By offering a first-person perspective on the work we do, we are putting the viewers in our shoes and demonstrating what life is like for Save the Children staff. We work in the toughest places at the toughest times and we will do whatever it takes to reach the world's most vulnerable children to ensure that millions of the hardest-to-reach children get an equal opportunity to survive and thrive."

Says Mat Goff, joint managing director, adam&eveDDB: "This film is gritty and breathless because it's real. The work Save the Children does on the ground is dangerous, hard and frightening but that is what it takes to reach the children ignored by governments, ostracised by society and stuck in extreme poverty. Save the Children workers are out there right now doing all of this in countries over the world."

Project name: Every Last Child
Client: Kate Hewitt, Deputy Director of Brand Marketing; Jess Crombie, Deputy Director of Creative
Chief Creative Officer Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Copywriter: John Long
Art director: Matt Gay
Agency producer: Matt Craigie
Planner: Toby Harrison
Managing Director: Mat Goff
Account Director: Sam Brown
Account Manager: Max Sullivan
Designer/Typographer: King Henry
Media agency: the 7stars
Media planner: Patricia Stevens
Production company: HLA
Executive Producer: Mike Wells
Producer: see above
Director: Simon Ratigan
Cinematographer: Bob Pendar Hughes/Karl Oskarsson/Catherine Derry
D.O.P: see above
Editing Company: The Playroom
Editor: Adam Spivey
Post Production: Finish
Post Producer: Vittorio Giannini
VFX Supervisor: Judy Roberts
Colourist: Paul Harrison
Audio Post Production: Factory Studios

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