Phones have dirty secrets as shown in ITSA India's campaign for the Sony Xperia M4 Aqua

Dirty Phones.jpgHow did ITSA India launch the waterproof Sony Xperia M4 Aqua? By not talking about it all. Instead, they warned users about how filthy smartphones are by making a public service announcement. Then they introduced the Sony Xperia M4 Aqua the phone that can be washed.

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