Marubi account returns to Publicis Guangzhou
Marubi, China’s leading eye cream brand, has reappointed Publicis Guangzhou as its creative partner for 2016. Partnering for the second time, Publicis Guangzhou will be responsible for Marubi’s branding strategy, product promotion, and event communications with the aim of cementing the leadership position of the Marubi brand and its signature products.
Publicis Guangzhou worked with Marubi back in 2013, where during the partnership, Publicis Guangzhou successfully uplifted Marubi’s brand image as youthful, high-end, and international by conceiving the brand proposition “Beauty starts from the eyes”, and launching three signature products namely the Second Generation Elastin Anti-aging Firming Eye Essence, the Chocolate Silky Youth Eye Cream, and the Edelweiss Moisturizing Series. Grounded on a trusting partnership, Publicis Guangzhou’s scope of work will expand and comprise integrated planning, signature product positioning, communication conceptualization, TV commercial and print advertisement design, as well as social media management in 2016.
Chenghua Yang, CEO of Publicis Shanghai & Guangzhou (pictured above), said, “Once again being selected as the creative partner for Marubi is undoubtedly the biggest recognition of Publicis Guangzhou’s creativity and capabilities. With our vision to assist clients in leading the change, Publicis Guangzhou will spare no effort in developing more innovative and forward-looking integrated solutions for Marubi to further create surprises and perfect moments for both the brand and its consumers.”
Lingchun Zeng, General Manager of Marketing at Marubi commented, “Our pleasant collaboration with Publicis Guangzhou and the agency’s outstanding creative solutions for three of our signature product launches in 2013 are the major reasons why we decided to reappoint Publicis Guangzhou as our creative partner. Pubilcis Guangzhou’s accurate and profound understanding of the Marubi brand, revolutionary strategies, and unbounded creativity make it the most preferred creative partner for our marketing journey.”