Isobar India picks up Panasonic digital business

Panasonic India has appointed Isobar India as their digital agency. The mandate is for the full service digital business of Panasonic and will see Isobar India handling all digital creative, social and media for the brand.

Shamsuddin Jasani, Managing Director, Isobar India (pictured left), said, “Panasonic is a great brand to work with and we are very happy that they have chosen us to partner with them for their digital marketing needs. Our strong focus on creating brand narratives and Ideas Without Limits which, ultimately lead to Brand Commerce, are really hitting home with our clients across the board.”

Commenting on the appointment Sarthak Seth, Head of Brand & Marketing Communications, Panasonic India, said, “We are glad to see the enthusiasm that the team at Isobar have for Panasonic. As Panasonic is one of the pioneering brands in its category, we’re excited by the innovative ideas that Isobar has brought to the table. We are always keen to collaborate with people who share the same values and vision and given the calibre of work that Isobar has done in the past, we are confident that we’ll be able to accomplish some great outcomes together.”