Happy Finish India creates a virtual drive experience #fantastico for Tiago car launch
Happy Finish India brought #fantastico campaign to life for Tata Motors, by creating India’s first virtual drive experience for the Tiago car launch, including an array of cross platform media campaign assets. The recently launched Tata Tiago introduced every reader through a virtual experience at every household in Mumbai, Delhi NCR and Bangalore through Times of India. India’s first Virtual Drive experience with the world’s lightest and most cost effective Tiago Google cardboard.
A leader in creating impactful VR & AR marketing strategies, Happy Finish came up with this revolutionary idea of storytelling by combining technology with the right creative inputs, and backed it with a whole lot of courage and conviction to create this virtual reality experience that gave the consumers an innovative and immersive drive experience.