GOVT Singapore wins MINI Asia business in Singapore, Vietnam, The Philippines, Brunei, Sri Lanka, New Caledonia and Tahiti

Following a multi-stage pitch process, MINI Asia has appointed GOVT Singapore as its creative agency encompassing Singapore, Vietnam, The Philippines, Brunei, Sri Lanka, New Caledonia and Tahiti.

Leon Lai, Managing Director, GOVT Singapore, said, “When MINI first came knocking, the agency knew that this was a portfolio we really wanted in our roster. The client has a history of being brave, and is a firm believer of good work. That’s what the agency’s foundations have been built on, and that is the main reason why the founders set up GOVT in the first place.”

Tim Chan, Creative Director, GOVT Singapore, said, “To have gone all in and come out tops is satisfying, but the celebrations will be short. We just can’t wait to get this show on the road, make the best out of this opportunity and do some good work for a great brand.”

Peter Medalla, head of Mini Asia added, “MINI Asia has selected GOVT to continue enhancing the MINI brand and taking it to the next level. MINI is known for being an innovative and passionate brand, and we look forward to seeing creative concepts and ideas from GOVT that adhere to this same brand philosophy.”

Irene Nikkein, Marketing Manager of MINI Asia said, “MINI Asia would like to take this opportunity to thank Kinetic for the invaluable work they have done forus throughout the tenure of the relationship. The dedication and passion for theMINI brand is benchmarked in the region.”