Dentsu Aegis Network invests in a progressive agency model with the launch of DM2

James Hawkins.jpgDentsu Aegis Network has launched Dentsu Mobius Media (DM2), a progressive agency model operating at the intersection of creative, media and technology, underpinned by digitally-considerate, content-led solutions.
 
The creation of DM2 comes on the back of bringing together two highly successful network brands - specialist digital agency Dentsu Möbius and global media agency Dentsu media. The new entity will be led by CEO James Hawkins (pictured left), who was previously CEO of Dentsu Möbius in Asia. Hawkins is also the Chief Digital Officer for the Dentsu Media Network across Asia Pacific.
 
Dentsu Möbius and Dentsu media share a collectively strong list of global and regional clients including Toyota, Disney, Mondelēz International, Singapore Airlines and Hitachi. DM2 will now be the driving force behind this portfolio through its unique offering of 'creative meets media' approach. Singapore is a strong base to an award-winning creative team, with DM2 continue building on these strengths with plans to invest in additional hires.
DM2 logo.jpgCommenting on DM2's formation, Hawkins said, "The lines between digital and traditional are fading fast, content is now the connector. That's why DM2 represents this future state, where the two are no longer mutually exclusive.
 
"This move enables us to deliver work faster, smarter and create more impact for our clients. Our expanded creative capabilities, combined synergies and dedication that puts digital at the heart of our strategic thinking. This creates the perfect balance of creative, media and technology for the digital economy," he added.
 
Takaki Hibino, CEO of Dentsu brand agency and Dentsu media Asia Pacific (excluding Japan), said, "This is the right step forward and will bring us closer towards achieving our digital ambitions. There is an unmistakable chemistry between the two agencies with proven success and I am confident that DM2 will be a success story in this new iteration of the digital agency."
 
Rosalynn Tay, CEO of Dentsu Aegis Network Singapore, said, "We not only strive to be innovative in the way we build brands for our clients, but also in the way we build our business. Creating DM2 is staying true to our mission, and now we have a strong team of over 50 talented people to continue creating winning campaigns for our clients."

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