Cannes Contenders: DDB New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

a6b34-thumb-400x286-210001.jpgNEON, Fargo Season 2: Fargo Woollens
DDB New Zealand
The internet was buzzing with noise about the new season of Fargo. But DDB's client wasn't featuring in any of it. As New Zealand's leading online streaming service, NEON needed to capture the imagination of the local online community and earn an authentic place in the conversation. So DDB created Fargo Woollens. A not-so-cute collection of jumpers, mittens and beanies which were available online in exchange for a NEON subscription. Like the show, the range was delightfully wholesome at first glance, darkly twisted upon closer inspection.
Screen Shot 2016-04-18 at 12.22.51 pm.jpgSky TV, History Channel: The Unforgotten Soldiers
DDB New Zealand
The Unforgotten Soldiers was a tableau vivant installation that brought an old black and white World War One picture to life on the streets of Auckland. DDB turned a part of Lorne Street into a real life WWI trench, complete with authentic surround sound to take you back to 1915. The 8-hour performance brought to life a typical day in the trench and was all based on real NZ soldiers and their real stories. Everything looked just as it was 100 years ago, authentic army uniforms, weapons, food rations, were carefully crafted to recreate the effect of looking at an old 'black and white' picture, but in real life.

Screen Shot 2016-04-18 at 12.28.10 pm.jpgLotto Powerball: Pop's Gift
DDB New Zealand
This is a beautifully told story that helped New Zealanders imagine what winning Lotto Powerball might mean for their lives and loved ones. DDB and Steve Ayson from The Sweet Shop created a tale about a hard-working fisherman who lives with his dad and son, but is often away at sea. The boy's grandfather wins Powerball and no longer has to imagine bringing the family together. He makes it happen with a Pirate Ship. As you do.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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