Asia scores 21 finalists in The One Show’s Branded Entertainment, PR and Radio categories
The One Club has announced the finalists in the Branded Entertainment, PR and Radio categories for the 43rd Annual One Show Awards.
Asia has seven finalists in Branded Entertainment, ten finalists in PR and four finalists in Radio.
Singapore leads with 9 finalists followed by Japan with 4, India with 3, China with 2 and Korea, Taiwan and Hong Kong with one each.
Ogilvy & Mather Singapore lead the agency pack in Branded Entertainment with 3 finalists, two for Unilever’s “The Softtest” and one for TWC2’s “Mums and Maids”.
There are three finalists from Japan in the Branded Entertainment category, Watts of Tokyo for Shiseido’s “High School Girl?”, Tokyu Agency Tokyo for Adobe Systems “The Color Eater Adobe Creative Cloud’s Philosophy Video” and AOI Pro./Tokyu Agency Tokyo for NTT DOCOMO “3-second Cooking, Super Fried Dumpling” and one finalist from China from Alibaba Group Hangzhou “The double 11 speech of The White House President of the United States”.
Saatchi & Saatchi Singapore is the best performer in the PR category with 3 finalists all for Scoot’s “Inspiring Spirit”.
In Radio, Ogilvy & Mather Singapore has two finalists for The Life Foundation’s “Little Baby Bonnet” 
and “Mummy Buy Me a Teddy Bear”.