ANDY Awards 2016: Mori Inc Japan, Watts of Tokyo and Leo Burnett Indonesia win Gold
Asia has scored 3 Gold, 2 Silver and 4 Bronze Awards at the 52nd International ANDY Awards held in New York.
The three Golds were awarded to Mori Inc. Japan for “How to drink a Campari” for Suntorye, Watts of Tokyo for Shieseido’s “High School Girl?” and Leo Burnett Indonesia for GoJek’s “GoMart Delivery Service” in the Radio category.
Silver winners are J. Walter Thompson Shanghai for “Shower together: Water Exercise/Water Relay” for Sakura and Y&R Malaysia “Cut A Tree. Kill A Life” for the Malaysian Nature Society.
McCann Worldgroup India wins two Bronze Awards for “Musical Instruments” for Dabur India.
J. Walter Thompson Shanghai picks up a Bronze for “NO Jam challenge – the guitar” for Double A, as does Red Fuse Communications for “Hidden Sugar Receipt” for Colgate- Palmolive.
Y&R Group ANZ have become the first agency to scoop the two highest awards at the 52nd International ANDY Awards held in New York.
In an unprecedented double win, Y&R New Zealand has won Best in Show, affectionately known as the ‘GRANDY’, for Burger King’s ‘McWhopper‘, in the Corporate Responsibility category and GPY&R Australia has won the distinguished Richard T. O’Reilly Award for Outstanding Public Service, known as the ‘GRANDY FOR GOOD’ for Melanoma Patients Australia’s ‘Melanoma Likes Me‘ campaign which includes a $10,000 cash which will be given to the Melanoma Patients Australia charity.
The 2016 ANDY Awards Show and Party took place on April 12th at NYC’s High Line Hotel, where the industry celebrated and honored each award recipient. Sponsors of this year’s show included: Amazon Media Group, AOL, Columbia Records, and Post Factory NY.
The Best in Show student winner, and recipient of the Glenn C. Smith Award and Scholarship was director Djawid Hakimyar from Filmakademie Baden-Wuerttemberg in Germany for Wet Dream in the TV & Film category. Wet Dream shows that everyone has wild dreams, but it takes the support of others to make those dreams a reality.
The Bravery Award, an award that The ANDYs introduced during its 50th anniversary, honors the world’s bravest marketers. This year, The Bravery Award winner was REI for the #OptOutside campaign, a standout in the Retail category, created by San Francisco agency Venables Bell & Partners.
Says Colleen DeCourcy, 2016 ANDYs jury chair: “Brave, creative work is not only able to impact us as an industry, but also as people. This campaign shows how REI operates on empathy for its staff and for its customers, using it to drive all business decisions, including execution of the brand’s message, actions, products and services. Marketers like REI are leading us in the right direction and are exemplary of how we should operate as an industry.”
The Top Winners
• Leo Burnett, with a total of 16 awards (9 Gold, 5 Silver, 2 Bronze) for Paris, Sydney, Buenos Aires, Madrid, Toronto, Istanbul, Chicago, Frankfurt, Sao Paulo and Jakarta.
• adam&eveDDB, with a total of 15 awards (8 Gold, 7 Silver) for London.
• Wieden + Kennedy, with a total of 11 awards (4 Gold, 4 Silver, 3 Bronze) for Portland and New York.
• McCann & The Martin Agency with a total of 10 awards (4 Gold, 2 Silver, 4 Bronze) for New York, London, Bucharest, India, Dubai, and Richmond, Virginia
• FCB, with a total of 8 awards (7 Gold, 1 Bronze) for Brazil, London, and New Zealand.
• Marcel, with a total of 6 awards (6 Gold) for Paris.
• TBWA\Media Arts Lab, with a total of 5 awards (5 Gold) for Los Angeles.
• Forsman & Bodenfors, with a total of 4 awards (3 Gold, 1 Bronze) for Gothenburg
• Deutsch, with a total of 4 awards (1 Gold, 3 Silver) for Los Angeles and New York.
• Biscuit Filmworks, with a total of 3 awards (2 Gold, 1 Silver) for Los Angeles.
• the community, with a total of 3 awards (1 Gold, 2 Silver) for Miami.
• Y&R & Red Fuse, with a total of 4 awards (2 Gold, 1 Silver, 1 Bronze) for New Zealand, Australia, and Malaysia.
• Saatchi & Saatchi, with a total of 4 awards (2 Golds, 1 Silver, 1 Bronze) for London & Buenos Aires.
• AKQA, with a total of 2 awards (1 Gold, 1 Bronze) for San Francisco, Sao Paulo and London.
• R/GA, with a total of 2 awards (1 Gold, 1 Silver) for New York.
• BBDO, with a total of 2 awards (1 Silver, 1 Bronze) for New York.
• J. Walter Thompson, with a total of 2 awards (1 Silver, 1 Bronze) for Shanghai.
Other notable winners include: BBH New York (1 Gold), Cheil London (1 Gold), Crispin Porter + Bogusky (1 Gold), Fallon (1 Gold), Mori Inc. (1 Gold), RPA (1 Gold), Shiseido (1 Gold), Goodby, Silverstein & Partners (1 Gold), Venables Bell & Partners (1 Silver), BETC (1 Silver), Passion Pictures (1 Silver), 72andSunny (2 Bronze), ROSAPARK (1 Bronze), and CHI&Partners (1 Bronze).
As for the student winners, four of the five pieces of winning work were created within the ‘Unconventional Advertising’ course, founded 10 years ago by Frank Anselmo. Student winners included the School of Visual Arts, with half of the student wins and a total of 5 awards (2 Silver, 3 Bronze); Miami Ad School Madrid, with 1 Gold and the first student to ever be awarded within the ANDY professional category of RESET; Filmakademie Baden-Wuerttermberg, with 2 awards (2 Gold); and Miami Ad School Europe with 2 awards (1 Gold, 1 Bronze).
Says Gina Grillo, president and CEO of The AD Club of New York and The International ANDY Awards: “The ANDYs are driven by the best creative work our industry has to offer.” As an industry, we need to keep pushing the boundaries of creativity and honor those leading the way. Colleen and our jury have set the bar high by honoring those who are daring and who are not afraid to support ideas and projects they care about.”
The 2016 ANDY Awards Jury was a collection of the greatest creative talent in the world, who came together in Seville, Spain to deliberate over the best and bravest ideas from the past year. Of the 23 judges this year, 26% were women, and 61% were from outside the U.S.. They brought diverse backgrounds and perspectives to the forefront of the judging process in support of determining the bravery and creativity of all the entrants.