ADK Taiwan releases second season of ‘House of Little Moments’ campaign for Uni-Noodle
The first “House of Little Moments” series handled by ADK Taiwan’s creative team led by Richard Yu, Chief Creative Officer, has enjoyed worldwide recognition for its highly-acclaimed creativity, in a series of short movies to appeal to the beauty of Taiwan’s long-selling instant noodle brand – Uni-Noodle. This success has lead to the release of a second season.
The new series of “Uni-Noodle”, has more focus on “how a consumer actually feels when eating” rather than the kind of condiments and seasonings that add to the product’s flavor. “House of Little Moments”, a virtual ramen noodle shop in the movie, offers a bowl of ramen catering to a feeling and a situation that each individual customer may bring with them when entering the shop.
The movie series illustrates situations that all walks of life may encounter and a unique recipe of ramen cleverly represents each customer’s emotions, which received an enthusiastic response. Indeed, this achieved a phenomenal success, leading to opening “the real House of Little Moments”, in which customers could have the same experience like the movies albeit for a limited season.