There’s nothing to fear at all in GREYnJ United Thailand’s campaign for Ocean Life Insurance

For many years, Ocean Life Insurance has been the most trustworthy insurance for Thai people living in the rural areas of the country.

In 2016, to gain and increase their market share in Bangkok City, especially targeting white-collar workers with family, Ocean Life Insurance has launched a new life insurance plan called “Sabai Sure Nothing to fear” – meaning ‘There’s nothing to fear at all’.

VIEW THE SPOT

The plan gives the head of families’ peace of mind by covering them in 5 key areas: Accident, Health, Medical Expenses, Chronic illness, and Cancer. Thus, allowing them to live their lives without fearing what the future could throw at them.

GREYnJ United launch a campaign that taps into the insight of a father’s greatest fear – failing to take care and protect his children. This insight was the inspiration for the internet film, ‘Coward Father’, which is part of a digital campaign centered around the hashtag #LoveDefeatsAllFears and also supported by above-the-line media to reach a nationwide audience.

‘Coward Father’ gained over 4 million views within just a few weeks, and to date, it has almost reached 6 million viewers on Facebook alone.

Credits –

Clients: Wanphen Ketchanchai, Pha-orn Meekun-iam, Somrut Kuljaruopas, Pattara Suwansirislip, Kritsarun Thanayotbenjarat, Kulaphong Kultawanich