Singapore jeweller Poh Heng appoints public relations consultancy Bless Inc Asia
Singapore’s home-grown jeweller, Poh Heng, has appointed local lifestyle boutique PR consultancy, Bless Inc Asia, as its public relations consultancy. The appointment will see Bless Inc Asia roll out a comprehensive communications programme as the brand continues to push boundaries in the jewellery industry in Singapore.
Poh Heng, a trusted jeweller for over six decades, has been working with various partners to
propel the brand forward over the years, focusing on creative and on-target communications
programmes that create positive consumer brand experience since its inception.
“We have been creating gold jewellery in Singapore for over 60 years, and we continue to
dedicate our expertise and craftsmanship into creating every masterpiece,” said Pamela Seow,
Manager of Marketing and Communications, Poh Heng. “It is important for us to stay dynamic,
and to seek out strategic partners who can bring our brand to new heights. We look forward to
creating new milestones for Poh Heng with Bless Inc Asia, as we continue to reinforce the trust
that our customers have placed on us for generations.”
As one of the nation’s hallmark brands, Poh Heng is committed to delivering the best in products
and services to its customers, leveraging on its rich heritage coupled with new technology in the
creation of fine jewellery, while adhering to strict standards and quality control. The brand is set
to launch new collections this year that continue to challenge the convention in fine jewellery
craftsmanship.