McCann Worldgroup Japan + Suntory Beer come up with a fun ‘Beer-lingual’ way to order Suntory draft beer without speaking a word of Japanese

This unique radio commercial picked up the Grande Lotus award for the best commercial in the Radio category at the recent Asia Pacific AdFest, held in Pattaya Thailand.

Every year, Japan foreign tourism and visits increases by around 30%, and many of them are keen to taste the local flavours including the draft beer. This prompted McCann Worldgroup Japan and Suntory Beer to come up with “Beer-lingual,” a fun way to order Suntory draft beer like a Japanese, at Japanese-style Izakayas and bars, without speaking a word of Japanese. Next time you’re in Japan, try it out.

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