GOVT Kuala Lumpur creates a series of stories for Tun Hussein Onn National Eye Hospital
Malaysia’s oldest and most prominent optical specialist, Tun Hussein Onn National Eye Hospital (THONEH) sought to rebrand itself as a brand that truly cares for its patients. The rebranding campaign by GOVT Kuala Lumpur began with the brand video that delivered a strong emotional messaging.
“Rather than showcase just its high-tech offerings and services, we wanted to give THONEH a real persona. We needed something that spoke to different audiences across different markets,” said Kelsey Loke, GOVT Kuala Lumpur’s Senior Account Executive on the campaign.
“We built a vignette of stories that featured the different target groups that we’re reaching out to. After all, it’s the people and their stories that matter the most,” added Didi Pirinyuang, Creative Group Head of GOVT who spearheaded the project.
The brand video will be used as pre-roll on digital sites as well as THONEH’s social media platforms with added subtitles for different markets.
Credits –
Head of Business: Syed Nasir
Senior Account Executive: Kelsey Loke
Executive Creative Director: Casey Loh
Creative Group Heads: Didi Pirinyuang, Edwin Lee
Digital Copywriter: Nikki Fok
Production House: Another Planet Sdn Bhd
Director: Nadiah Hamzah
Executive Producer: Nisha Khirudin