Dao China creates a trio of short films for Alipay
March 18 2016, 10:15 am | | No Comments
These are a trio of short films from Dao China for the Chinese digital payment giant Alipay, and their first ever film campaign created specifically for a non-domestic, international audience. The brief was to create a series of humorous spots for the Russian market, in conjunction with Aliexpress.com e-commerce platform. They were created outside a traditional agency model, and filmed entirely in Shanghai. They first launched on Alipay Global’s facebook page. These are the english international versions, director’s cut.