Cheil Kazakhstan's poster expresses how our planet is in mourning for Earth Day on April 22

Mourning.jpgOur Earth is suffering. More pollution, trash everywhere, dirty areas, less trees, etc. The idea behind this poster by Cheil Kazakhstan was to commemorate the up and coming Earth Day on April 22.
 
Through using a well known symbol - like how most countries express they are mourning by flying their flags at half mast - they communicate and create conscience about the care and love of our planet.

The nature and our planet is in mourning, and they have its own way to reflect it.
 
Credits - Creative Director, Copywriter: Juan Pablo Valencia. Art Directors: Juan Pablo Valencia, Olga Cheglakova. Account Manager: Timur Grigoryev. Client: Kazak Geographic Society. Client Responsible: Tatyana Orlova.

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