Brand consultancy FITCH appoints Nikki Lin as general manager of new Shanghai office

| | No Comments

Nikki Lin_2.jpgRetail and brand consultancy FITCH has appointed Nikki Lin to the newly created role of General Manager.

US-educated Lin (pictured left) has more than 15 years of client service and management experience with global branding and PR agencies in China and Taiwan. She will establish operations in Shanghai and be responsible for expanding FITCH’s reputation and client base in China. FITCH has operated in Beijing since 2012, working for brands including Dell, Mars Retail Group and Tian He Allgood.

Simon Bolton, FITCH Worldwide CEO said, “China is one of the most interesting and dynamic retail and environments markets in the world. We’ve been encouraged by FITCH’s reception in the market so far and appointing a General Manager marks the next logical stage of investment. Nikki has the perfect mix of ingredients to take FITCH far in China, with her cross-cultural experience and impressive background in branding, client services and business management.”