Ben and Bob's SXSW Video Diary: Day 3

Screen Shot 2016-03-17 at 8.19.34 am.jpgClemenger BBDO Melbourne is at the SXSW Interactive Festival in Austin, Texas. Thirty thousand of the world's early adopters and decision makers will gather to decide what new technology becomes part of our culture - and what doesn't.

This year, Interactive Creative Director Ben Keenan (left) and new head of CRM, Gayle While, will be joined by Sydney's Head of Creative Technology Brendan 'Bob' Forster (right) and colleagues from Colenso BBDO in Auckland for the five day festival.

Day 3 sees the boys filming from a pedicab (apparently it's the way to get from one end of Austin to the other).

Ben listened to a talk about the Ethics of Data. Bob learned about touch and technology from the Disney Labs and bought a computer the size of a credit card. Actually, he thought, "Blow the excess luggage charges" and bought three.

Screen Shot 2016-03-17 at 8.20.14 am.jpgThe SXSW Trade Show finally opened and the boys spent a lot of the day checking out the exhibits, including a 3D printer used to help save premature babies' lives, the future of technology recycling, painting with touch and Kodak's lukewarm attempt at re-enteringScreen Shot 2016-03-17 at 8.21.40 am.jpg the photo market. Ben visited some Japanese startups and found one of the lowest-tech ideas at the festival.

Bob went to Google's VR party and had a look at the yet-to-be-released Tilt Brush.

Until tomorrow, you can check out the shorter videos at our Clemenger BBDO SXSW YouTube channel.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.