Asia scores 69 finalists in One Show's Film, Cross-Platform, Direct and Print & Outdoor categories: Ogilvy & Mather Singapore and McCann India are the top Asian performers

Thumbnail image for Twitter_osama.jpgThe One Club has today announced the Film, Cross-Platform, Direct and Print & Outdoor finalists for the 43rd Annual One Show Awards this year sees finalists from 40 countries.

Asia has scored a total of 69 finalists across these categories.

Asia has 11 finalists in Film, 3 in Cross-Platform, 14 in Direct and 41 in Print & Outdoor.

Overall, Singapore leads the way with 20 finalists. Ogilvy & Mather Singapore leads the agency pack in Singapore with 12 finalists. India follows with 18 finalists overall led by McCann Worldgroup India with 10 finalists.

FRENCH HORN.jpgOne Show judges shared some of their observations about the work they saw in their respective disciplines this year.

Says Malcolm Poynton (Direct), global CCO, Cheil Worldwide/London: "Emoji keyboards are everywhere."

Says Icaro Doria (Cross-Platform), CCO, DDB/New York: "There's a lot of attempts to do interesting things with VR."

Says Ben Tollett (Film), ECD, adam&eveDDB/London: The old distinctions between online film and offline are becoming more blurred."

Says Eugene Cheong (Print & Outdoor), CCO, Ogilvy & Mather/Asia Pacific/Singapore: "Print is now so closely linked with the Internet."



Real CD said:

Some print ads for Twitter….how disruptive!

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