Arcade Group makes two key senior promotions

Arcade Group has made two key promotions as Dorothy Yew assumes the newly-created role of Group Managing Director, and Lesley John takes on the role of General Manager for Singapore.

Promoted from Managing Director Arcade Singapore, to Group Managing Director, Yew (pictured left) takes on overall responsibility for the business performance of the five offices in Arcade Group’s growing network while retaining her global leadership role on Unilever.

Yew’s 20-year international career in advertising and marketing spans London, Singapore and Bangkok with some of adland’s biggest names like BBH, BBDO and McCann Erickson. Regional account management responsibilities have included Unilever, MasterCard, ExxonMobil and F&N Coca Cola. On the marketing side, Yew was Tiger Beer’s Senior Communications Manager across all brand communications, including production of the popular campaign starring Hollywood’s Jessica Alba.

After just two years at Arcade, John (pictured right) has been promoted from Business Director to General Manager, Singapore, assuming responsibility for business growth, company culture and staff growth, welfare and recruitment. John continues to lead key growth accounts, including the Heineken Asia Pacific business. She spent the bulk of her 10-year advertising career in Singapore at Bartle Bogle Hegarty Asia Pacific working on global and regional clients such as British Airways, Levi’s, Diageo’s Johnnie Walker, Coca-Cola’s Minute Maid and vitaminwater and Singapore Tourism Board.

Nick Marrett, Arcade Group CEO commented, “During Dot’s 5 years at Arcade her contribution has been peerless. Having played an integral part in making us one of the region’s fastest growing ad agencies including impressive business and network growth, it’s fitting that she now oversees the expanding Arcade Group across Singapore, Indonesia, Tokyo, Shanghai and Cape Town. In her new GM role, Lesley continues to lead the regional Heineken business, an account she won and has grown over the past 2 years proving yet again how entrepreneurial flair and endeavour can take an individual and our company a very long way. Congratulations Dot and Lesley.”