Havas Media Ortega tops RECMA survey as number one media agency in the Philippines
Havas Media Ortega celebrates with RECMA (Research Company Evaluating the Media Agency Industry) announcing they are the number one media agency in the Philippines for the second time in a row in 2015. For this second time they share the top spot with Starcom MediaVest.
RECMA released the findings from their November qualitative evaluation, with HVMO ranked number one in Vitality and number two in Structure. These are the two performance indicators RECMA uses to measure a media agency business, with Vitality determined by competitive pitches and momentum which includes new business activity and wins, awards and even changes in top management. HVMO is graded A in competitive pitches, winning the most new business in the past three years. Vitality is determined by overall growth, with Havas Media Ortega showing the highest organic jump from 2013 to 2014 at 43%. The agency’s industry share also saw an increase of 400%. Structure meanwhile is measured by the variety of media and services offered, including client profile. The agency is rated the highest in non-traditional activity, with 44% of their offerings being in the digital, experiential and other services, and also ranks highest in offering diversified services. At the same time, HVMO showed least the risk exposure to the top three clients.
The Paris-founded RECMA collects and analyzes data from more than 880 media agencies and 640 digital agencies across 50 countries. They are the only independent company to publish a wide range of media agency notation reports on a global scale. HVMO garnered a total number of 18 points across RECMA’s 17 performance indicators across both Vitality and Structure, missing the chance to occupy the top spot exclusively by just one point. This is a very impressive feat for such a young agency.
These numbers only reveal the fruits of HVMO’s hard work. Despite being in business for just over three years, Hermie de Leon, HVMOs’ treasurer and managing partner and head of its media business, is proud of what they have accomplished so far. “We are happy with our performance. We aimed to be the Philippines’ first truly integrated media agency and in a short period of time, we’re seeing the fruits of our labor,” de Leon (pictured above)said. “But this means we’ll just have to work doubly hard to keep those numbers up,” she continues.
de Leon, along with HVMO’s other managing partners, Jos Ortega and Tony Sarmiento, is realistic but also bullish about the future. “There are areas for improvement definitely. But the thing that also sets us apart is our commitment to building meaningful brands. Yes, we want to grow our business and improve our numbers. But if we are not telling the good stories, if we’re not adding value to our brands and their targets, we are not doing our job. At the end of the day, this is what matters,” de Leon reveals. HVMO counts Kopiko, Phoenix Petroleum, Del Monte and Globe among some of their clients.