Top spot: Air Wick + Droga5 New York show how scent can be a powerful trigger of memory
November 17 2015, 4:06 pm | | 1 Comment
Scent is a powerful trigger of memory. When Air Wick learned these seniors were preparing to leave their longtime homes, they knew their team of perfumers could help with their transitions.
This holiday season, Air Wick arepartnering with Habitat for Humanity to help benefit families and their homes. Droga5 New York created this charming web film that follows three families about to transition from a beloved residence to new accommodations. They do so having left a piece of them back at their original abodes. The film was directed by Oscar nominee Zachary Heinzerling.
1 Comment
Just wow….I thought their film about recreating the scent of home for a marine stationed in Iraq was great but this is even better.