New Dad’s talk openly about fatherhood in spot via Havas Worldwide Singapore for Tokio Marine
November 30 2015, 11:02 am | | 3 Comments
Becoming a new dad is both a challenging and a deeply rewarding experience. While mothers are typically very open and honest about their feelings, that’s not always the case with dads. Havas Singapore asked a group of new fathers to share their thoughts and experiences of fatherhood, revealing a side of them that we rarely get to see.
Credits –
Executive Creative Director: Andrew Hook
Associate Creative Director: Kelvin Lim
Senior Copywriter: Shervin Seah
Copywriter: Samantha Tan
Art Director: Keshav Bhat
Project Manager: Dee Dee Law
Regional Account Director: Antoine de La Seigliere
Senior Account Executive: Glenn Chan
Production: The Momentum
3 Comments
Turned it off after 5 seconds….such a fake rendition and setting….and the dads are saying the most vanilla things which even non dads know.
It’s honest, clumsy,authentic, relateable and deliberately unpolished.
I like it.
Along side everything Havas has done lately for this brand.
Tokio Marine is breaking out in a very tired category.
It does not tug at the heartstrings nor the purse strings.
A fake set up ad against an ad background….clumsy, sure. Authentic, no.
Amateur efforts on youtube fare far better.