BBH Asia Pacific allows Christmas to be celebrated from minimum to maximum for IKEA
This Christmas, IKEA will cater to any level of a Christmas mood you require.
Some like to celebrate Christmas with just a few festive accents and decorations, while for others, only a full, pow-wow, traditional Christmas celebration will do.
IKEA provides Christmas settings for wherever you find yourself on the celebration scale, allowing Christmas to be celebrated from minimum to maximum.
Created by BBH Asia Pacific, the execution takes the shape of a familiar 30 sec TV spot, but also with an interactive Youtube video, where viewers can choose between min, mid, and max Christmas settings.
Silent Night, or Jingle Bells, take your pick!
Credits –
Executive Creative Director – Scott McClelland
Creative Directors – Tinus Strydom, Maurice Wee
Senior Copywriter – Nikhil Panjwani
Senior Art Director – Gary Lim
Art Director – Germaine Chen
Business Director – Bibiana Lee
Associate Account Director – Manavi Sharma
Account Executive – Denise Cheong
PR/Social Media – Deborah Abraham
Project Director – Lesley Chelvan
Senior Strategic Planner – Rebecca Ash
Social Strategist – Josie Khng
Community Manager – Heidi Lahtinen
Film Producer – Samantha Dalton
Head of Digital Delivery – Rich Moeller
Digital Project Manager – Larraitz Larena
Creative Technologists – Zac Ong & Jacky Boen
Production Company – Early Man Films
Director: Ayyappa
Executive Producer: Anand Menon
Director of Photography: Daniel Lo
2 Comments
Hallmark called and they said they want their ad back.
On second thoughts, they said, keep it.
really average. just like the furniture