EPS EasyCash helps consumers to slow down and save time in new tvc via Lowe Hong Kong

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EPS.jpgLowe Hong Kong together with EPS has launched a new TVC for EPS EasyCash, named ‘No Rush’. This TVC captures the rushing mindset of most of Hong Kongers and brings out the service benefit of time-saving.

EPS2.jpg“EPS EasyCash as a unique service in Hong Kong, aims to provide fast and convenient services for consumers. It is time-saving because consumers can do the purchase and cash withdrawal in one go. Through the new TVC, we remind our consumers of this unique service benefit,” said Raymond So, General Manager of EPS.

“We have been communicating the EPS EasyCash unique service feature in the past. This time, we shifted the focus to talk about the service benefit, i.e. time-saving. “Hurry up but no rush” is a well-known Cantonese idiom and that’s perfectly captured in the rushing mindset of Hong Kongers. We found that EPS EasyCash is answering this consumer need as it helps to save time by having cash withdrawals during the purchase. So we cleverly turned this idiom into our campaign theme line”, added Emma Chan, Group Creative Director of Lowe Hong Kong.

“Inviting a proper celebrity endorser for the brand is also important. As EPS EasyCash is a mass service, we have to carefully select the celebrity who has the charisma to the masses. Having the celebrity couples Sean Lau and Amy Kwok is just a perfect choice because their acting and their popularity are no doubt”, said Anna Sin, Group Account Director of Lowe Hong Kong.

EPS EasyCash allows consumers to withdraw cash at over 2,500 locations of designated merchants upon purchase with EPS. The cash withdrawal amount can be in multiples of HK$100, at a maximum of HK$500.

Credits –

Group Creative Director – Emma Chan

Group Account Director – Anna Sin

Director – Wing Chow, Film Factory