Arcade Indonesia sweeps MMA Awards in APAC

Arcade Indonesia, along with their Unilever clients and partners at Mindshare, have walked away with eight major awards at this year’s regional Mobile Marketing Association Awards, including two Gold’s and the Best in Show.

Each year, the Mobile Marketing Association (MMA) recognises leaders and innovators in the Asia Pacific mobile marketing industry and honours them at their Annual Awards Dinner & Ceremony held this year in Jakarta. The winners, judged on strategy, execution, creativity and results, highlight mobile marketing industry successes from around Asia Pacific.

The MMA is the world’s leading global trade association comprised of more than 800 member companies, from nearly fifty countries around the world. These prestigious awards are gaining a much higher profile in recent years, as mobile marketing has emerged to become the key marketing channel for many of the world’s major advertisers.

Arcade’s Chief Executive for Indonesia, Gary Caulfield (pictured above) commented, “We had an amazingly successful night last night at the MMA Awards. What makes this extra special is that Arcade’s mobile-first approach to campaign development is now leading the Asia-Pacific market in creativity, technology and performance.”

Adeline-Ausy Setiawan, Head of Media Unilever & SEAA, said, “We are very proud to partner Arcade as our digital agency and these awards are well deserved recognition of Arcade’s strength in developing successful mobile campaigns.”

Arcade’s haul, all for Unilever brands managed by the agency, was topped by the ‘Best in Show’ win for Bango, Indonesia’s favourite sweet soy sauce.

MMA Smarties Indonesia Smarties Award

Best In Show

•               BANGO App – Serving Street Food to the Masses

Category Brand Awareness

•               Gold Winner: Cornetto Red Velvet Love Song

•               Silver Winner: WALL’S Taste Joy brings the taste of joy through the power of smiling

Category Relationship Building/CRM

•               Silver Winner: BANGO App – Serving Street Food to the Masses

Category Cross Media/Cross Mobile Integration

•               Bronze Winner: POND’S Pimple Confessions

Category Mobile App

•               Gold Winner: BANGO App – Serving Street Food to the Masses

Category Innovation

•               Bronze Winner: BANGO App – Serving Street Food to the Masses

Category Mobile Website

•               Bronze Winner: WALL’S Taste Joy brings the taste of joy through the power of smiling

Arcade Jakarta Team

Dewi Theo, General Manager