One thing to be sure of is Subway's sub of the day in this spot via Publicis Capital India

Sub of the day.jpgPeople often tend to wonder what the future holds. It is about the moments in life when you can't foresee what's coming up. However, there's one thing you can be sure of, Subway's Sub of the Day.

In this film by Publicis Capital, the insight has been portrayed through a situation involving two young girls. One of them is about to get married. Like any ordinary person, she is anxious and apprehensive about what the future has in store, and how she is going to fare. And the other is her friend who has accompanied her for the pre-wedding shopping spree. They have decided to take a break and grab a bite at a Subway store. The film starts with this casual banter between both girls where the bride expresses curiosity about her next phase in life. Her carefree, free-spirited friend brings about a quirky twist to the entire conversation by introducing Sub of the Day in the most unexpected moment.

Sub of the day 2.jpgJoy Mohanty, National Creative Director, Publicis Capital said, "For consumers, there is always a certain magic and delight in the power of choice. But that is an oft-repeated pitch in advertising. In our search to present the superb width of the Subway offering in a relevant and unique way, we took a leaf out of the lives of young people, from the real-life dilemmas they are often confronted with. Done with a humorous twist, that comes with a cheeky ending, a thought that brings us back to the delight in choice."

"Sub of the day is very popular Value program for our customers. Apart from offering a Value for money proposition, it also enables them an exciting reason to visit us more often. With this new TVC, the attempt has been to deliver a potentially complicated message with a cute, well-crafted story that gets the point across clearly and memorably," added Sanjiv Pandey, Marketing Manager, Subway - India & Sri Lanka.

Credits -
Creative Team: Pranjal Bordoloi, Natwar Singh, Harish Nair
Account Management: Sreekumar Balasubramanian, Rahul Sharma, Bidisha Bezbaruah
Films Division: Jignesh Maru, Ganesh Iyer
Production: Offroad Films
Director: Abhijit Sudhakar
Producers: Khalil Bachooali, Fahad Pathan

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