AD people Singapore and SOSnaked create a new adventure for Schick with the help of a monkey
AD people Singapore, together with production company SOSnaked, has created a three-part adventure for Schick titled “Smooth Lee”.
In the viral series our character Smooth Lee, together with his friend “the monkey”, fights two enemies – Lumpy Bumbs and Knick the Knife.
The campaign was shot in Europe (Lithuania) over two long days, as it is much easier to get a license to work with a large monkey, plus there is a good team of prosthetic artists based there.
The monkey scenes were shot against a green screen then composited into the final footage.
Credits:
Creative Director: Renato Quaroni
Copy: Amy Donohue
Account director: Sushiv Mathur
Senior Account executive: Magdalene Yip
Digital account Manager: Alex Dimasacat
Production House: SOSnaked
Director: Klas Martin Eriksson
Executive Producer: Andrius Dementavicius