Technology, gender and talent to be tackled on the smaller stages at Spikes Asia Festival 2015
The Spikes Asia Festival of Creativity will run three content streams throughout this year’s Festival including a new Silent Stage format which will host the programme of forums, sponsored by Cinime, as well as a dedicated Discovery Stage for Tech Talks, sponsored by Omnicom Media Group.
Says Andrea Hayes, festival director, Spikes Asia: “These smaller sessions are about ensuring that as a Festival we are delivering training, learning and new skills to our delegates. These stages at Spikes Asia provide a platform to share and discuss new trends through carefully curated and interactive content.”
Twelve forums, delivered as practical 45 minute learning sessions via the Silent Stage format, will delve deep into the current issues and challenges affecting the industry. Some of the questions they’ll ask will focus around data and creativity, nurturing talent, leadership and content marketing.
Other focus areas will include Marie Gruy (above, right), regional head of insight, Carat, and Ruth Stubbs (above, left), CEO, iProspect, targeting gender by looking at the new female voice in South East Asia. Moxy, RedMart and Johnson & Johnson will join them on stage to explain how they are reassessing their marketing decisions to engage with these women. Abraham Abbi Asefaw, founder of The Pop Up Agency, will teach delegates how to solve a brief in 48 hours through idea generation methods and decision making tools. While Bluecurrent Japan Inc. will lift the lid on killer Japanese creativity.
The stage will also hold a series of insights sessions delivered by Lions Festivals’ brand strategy director, Senta Slingerland, and will provide a breakdown of the different components in winning work by using insights and learnings from Cannes Lions, Lions Health and Lions Innovation.
Elsewhere, the Discovery Stage will be home to TechTalks, where innovators will give unique insights into the future of tech as well as its fusion with creativity. Global CEO of Happy Finish, Simon Gosling, will ask how virtual reality and augmented reality are changing the way brands communicate with consumers. Music and sound technologists Charlton Hill and Justin Shave of Uncanny Valley will examine the current landscape of music technology and demonstrate the thinking behind the future of interactive sonic experiences. Other sessions will come from Framestore Pictures, R/GA, Metalworks by Maxus, Innocean USA and Omnicom Media Group.
The stage will also play host to masterclasses from Nick Garrett and Peter Grasse, who will unpack the journeys of some of these creative leaders, as well as the Cannes Lions Showcase, with screenings of some of the biggest global creatives sharing their brightest and boldest ideas about creativity.
More than fifty sessions will take place across the three days of Spikes Asia. Delegate registration is currently open and anybody wishing to attend should register through www.spikes.asia.