Song Zu Singapore hosts first Producerfest 2015
August 31 2015, 1:14 pm | | 4 Comments
Song Zu Singapore held their inaugural Producerfest last week at Meat Smith on Telok Ayer Street in Singapore.
A strictly producer only event, the night was designed to reward the unsung heroes of the Singapore advertising industry. The people who make things happen.
Sixty producers from agencies, production companies and post houses turned up to eat and drink and have a catch up with their peers.
4 Comments
The nexus between agency producers and suppliers is troubling.
You’re kidding aren’t you Tess? A Producer’s aim is to enable a multitude of parties, often with very different agendas and aims, to come together and create the best work possible. Whether you are from an Agency or a Production company this is the point of your role, so, probably more than any other part of this industry it is the Producer’s who stand together shoulder-to-shoulder moving in the same direction. That they actually get on with, and like each other (most of the time), isn’t some corrupt conspiracy but more down to the fact that Producer’s are, on the whole, super nice people who really appreciate what each other does.
I think we all know what the definition of a producer’s role is Glen. It’s the reality … the overly cosy nature of the relationship between agency producers and their counterparts on the other side that needs to be more carefully scrutinised. There needs to be more transparency and accountabily on how producer’s pick suppliers. Thanks.
You are right guys, the advertising industry is no place for a party