Lowe Vietnam tracks truckies in app for Castrol
August 31 2015, 12:43 pm | | No Comments
The Vietnamese truck driver is a rolling stone. Always on the road, always short on time and attention. So, how do we reach a moving target audience? More importantly, how do we earn his trust? Lowe Vietnam created a community for the lonely, always on-the-road trucker. Through the Castrol app, they were able to gather details that helped them take care of both the driver and his truck. This allowed them to build direct relations with him and introduce ’empathy’ to a very functional category.