Jonathan Liu joins IPG Mediabrands Hong Kong as head of performance marketing

Jonathan_Liu7.jpgTo grow and expand its diversified business portfolio, particularly in areas of digital innovation, data creativity and performance marketing, IPG Mediabrands Hong Kong has brought on board Jonathan Liu, as the head of Performance Marketing.
 
Reporting to Lilian Leong, managing director of Mediabrands' Hong Kong operations, Liu (pictured) will lead digital initiatives, search marketing (Reprise), mobile and programmatic buying (Cadreon), along with James Tagg, the mobile and digital expert who joined the team in January this year. Liu will also serve as the regional head of Reprise, Mediabrands' Search Marketing specialist agency. He brings his in depth experience in SEM, SEO, social and performance display, product sales and marketing, to the team.
The former head of Performance Media & Analytics at Neo@Ogilvy, Liu founded Moonlight Digital in 2010, a company which was acquired by Ogilvy in October 2014. Over the course of running Moonlight, Liu has worked with clients such as Hong Kong Express, IHG, Wanda Group, Huawei, ZTE and Cisco supporting digital marketing programs, ranging from web development to social media to online advertising and analytics. Throughout all these engagements, he leveraged design, technology and measurement to achieve results for brands. Before Moonlight, he managed Asia search marketing efforts for Hotels.com, part of Expedia. Liu also spent five years with Yahoo! both in the US and in Asia from 2005 to 2010, working in various functions across sales and operations.
 
Lilian Leong, managing director of IPG Mediabrands, Hong Kong, said, "Jonathan is a real coup for us. His experience and expertise is enviable in the Hong Kong market. With him on board, we aim to center data at our core and build a growth plan for our specialized service offerings to deliver best-in-class digital creativity and data-led marketing communications solutions to our clients."
 
Liu said, "IPG Mediabrands, with a deep roster of digital talent across the region combined with the exciting capabilities of the group's advertising technology, is uniquely poised to offer a truly integrated digital solution to clients. I could not be more excited to be a part of Lilian's team and to help execute the strategy she has set for us, centered around audience and intent targeting, real-time data analysis and continuous optimization."

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